The Recording Industry Association of America and the National Music Publishers’ Association are working together to develop a simplified micro-licensing system that they believe could unlock “many millions of dollars of new revenue each year”.
The platform wouldn’t be aimed at music-centric businesses but rather parties outside of the industry.
“We’re talking about the app developer who wants to use a clip of music in the background, or the wedding videographer who wants to include music in his videos, or the company that wants to use music in presentations at corporate retreats," RIAA chairman and CEO Cary Sherman told attendees at the National Music Publishers Association annual meeting yesterday.
"So many uses of music go unlicensed, and it’s a lost opportunity in so many ways," he said. "It’s obviously lost revenue. The fact is that so many businesses and individuals use music to enhance their products, their services, their events, shows music’s value.”
Sherman said that the RIAA and NMPA had sent out requests for information to companies who might be able to offer a micro-licensing platform.
He said that while many business want music licenses, they don’t know how to get them. "And we haven’t done a very good job of making it easy for them,” he added.
“Technology now makes it feasible to offer easy-to-get licenses for all our music, for all kinds of uses; and create a market for that could mean many millions of dollars of new revenue each year.
"Importantly, both labels and publishers will be building this opportunity together."