Ron Fair has been named chief creative officer and executive vice president of Virgin Records in the US.
Meanwhile, Ashley Burns will take general manager responsibilities at the label.
Ted Cockle was last week confirmed as the new UK president of the label.
In his new role, Fair is charged with rebuilding Virgin across all contemporary music genres. Fair will head an A&R team alongside marketing staff led by newly appointed general manager Ashley Burns.
The move was announced by Capitol Music Group chairman and CEO Steve Barnett who said, “Ron Fair is simply one of the most accomplished music executives in our business.
“In addition to his consummate A&R skills, Ron is a first rate producer, arranger, recording engineer and musical director who is consistently successful and acclaimed for his work.
“He is exactly who Virgin needs at its helm as we move forward to rebuild the label into a vibrant home for the great artists of the future."
Fair added: "I am thrilled and humbled to work with Steve Barnett, Greg Thompson and the fabulous team he has assembled for the new Capitol Music Group.
“This is a once-in-a-lifetime situation - to run and rebuild Virgin Records with focus and creativity, while providing a new musical home for emerging artists with kaleidoscopic opportunities.
“It was my destiny to return to UMG's family of companies. Under Steve Barnett's wing, and alongside my new partner, Ashley Burns, the doors of the Capitol Tower are open; we are listening. Thank you, Steve and Lucian."
With 33 years of major label experience and served as chairman of Geffen Records over the past decade as well as having previously been president of A&M Records and holding A&R positions at RCA, EMI, Island and Chrysalis.
Ashley Burns has been named general manager of Virgin Records and will drive the company’s marketing and publicity strategy with a core team at CMG.
Burns was previously EVP, North America for EMI overseeing the company’s partnerships in digital, mobile and online.
"Ashley has enjoyed a sterling reputation within Capitol and EMI for many years, and I knew within minutes of meeting her that her diverse skill set would perfectly complement that of Ron Fair's,” said Steve Barnett. “We are committed to rebuilding Virgin Records into a powerhouse label, and Ashley's contributions will be integral to achieving that success. I congratulate her on this well-deserved appointment."
Burns added, "I am very excited to be working with such an accomplished music executive as Ron Fair, and to help deliver an incredible future for Virgin Records and our artists.
“I believe wholeheartedly in Steve Barnett's vision for the Capitol Music Group and am extremely grateful to Steve for the opportunity to be on his team in this exciting new era for the company.
“I'm honored to get to work with the incredible team of executives that Steve has assembled. A special thank you, also, to Lucian Grainge for having the foresight to imagine a bright future for the EMI and Capitol labels."