Rough Trade London stores will soon offer customers automatic downloads of their physical in-store purchases.

In an interview with Billboard.biz, the company's co-owner and co-president Stephen Godfroy revealed the details of the initiative that will come under the soon-to-be-introduced Rough Trade Card scheme.

He explained: "Our tills marry the offline purchases with the customers' online account, creating a seamless multi-format, multi-channel offer. It's a world-first, developed by us, something we expect to prove very popular when we introduce into the ...