Rough Trade retail saw 20% sales growth over Christmas trading period
Rough Trade Retail Group has posted a 20% like-for-like sales growth for the five weeks leading up to Christmas last year.
Rough Trade’s growth was delivered online and in-store, with online sales at RoughTrade.com seeing a 47% increase year-on-year over the festive period.
The company's Christmas trading period saw a 45% increase in vinyl sales, while CD sales were flat.
The retailer attributes its online performance to an “unswerving strategy of adding value without resorting to discounting” and offering “a ...
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