Sainsbury's will cease selling physical music via its Entertainment website early next year.
The retail portal will only offer digital entertainment product from March 2014 - bringing to an end its sale of physical products such as CDs, DVDs, blu-rays, books, games and games consoles.
Physical music and entertainment media will continue to be sold in more than 1,000 UK stores, the retailer told Music Week.
Sainsbury’s launched www.sainsburysentertainment.co.uk in November 2010, and its MP3 downloads service in May 2012.
A company spokesperson said: "We see that the online opportunity lies in digital products, with physical music, books, games and films sold in our stores. This move is in line with wider industry trends towards on demand entertainment, and part of our focus on the fast-growing download and streaming market. "
When pressed on whether a streaming music service might soon complement the existing download store, the spokesperson told Music Week: “At the moment we offer music for downloading but we will continue to develop our on-demand entertainment offer.”
Existing customer orders will be fulfilled including pre-orders for products launched before 15 March. No further orders will be taken from the end of February 2014.