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Sanity set to roll out stores from London

After initial delays, the first of Sanity UK's newly-converted Our Price stores is due to launch in the week commencing April 22 in tandem with a change of premises for Sanity's London headquarters.

The Waterloo station store will be the first of the shops to be refitted, while Paddington and Victoria stores are expected to roll out soon afterwards followed by the remaining shops in the chain.

The roll-out of the remodelled station stores - originally due to start in the first week of April - was hit by delays as Sanity awaited planning approvals from Railtrack.

"The station stores took longer to clear everything with Railtrack and some of our stores are listed buildings," says Sanity UK head of product and marketing Wayne Allen. "The new look is totally different from Our Price."

The Australian-owned company bought out the Our Price chain last October. Sanity is also set to relocate from its central London offices in the Our Price building to Alperton in Wembley on April 22.

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