SFX and Viagogo strike $75m sponsorship deal
SFX Entertainment and Viagogo have signed a five-year, $75 million international sponsorship agreement.
The deal will see Viagogo provide a ticketing marketplace for SFX event and festival brands on a global basis.
As SFX’s official resale ticketing partner, Viagogo becomes the global authorised source for resale tickets to all of SFX’s festivals and events, even when they are sold out at the box office.
With more than 60 SFX brands around the world, the sponsorship will give fans the chance ...
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