Simon Cowell’s Syco Entertainment has announced that it is launching a global online talent contest with YouTube.
Called ‘The You Generation’ the competition is seeking entries from people with “unconventional and original talents” including musicians.
Entrants will be able to upload pieces to a dedicated YouTube channel which will be viewed by the public and judged by professionals associated with Syco.
Prizes for the competition are yet to be announced but they will be awarded every two weeks with a grand prize at the end of the year.
According to Billboard, Syco called ‘The You Generation’ an experiment to tap the power of social media with the aim of discovering new talent.
It will run for one year and will be available in 15 languages across 26 countries.