Sony/ATV has signed an exclusive deal with global content company Pulse Films, which pairs artists with brands.

Under the agreement the publisher's roster will be made available to Pulse for commercial opportunities across film, TV, advertising and branded content. In the past Pulse has worked with artists including Coldplay, Katy Perry and The Rolling Stones and brands such a Nike, Lexus, American Airlines and Google.

Sony/ATV said the new partnership would provide its music repertoire with new global reach and ...