Sony excited about One Direction potential

Sony excited about One Direction potential

What Makes You Beautiful, which has been written by Rami Yacoub along with Savan Kotecha and Carl Falk, is not set for digital release until September 11 - with the physical single hitting shops the next day - but already excitement around the boy band, who were runners-up in the 2010 X Factor final, is mounting, as the eighth series of the TV talent show premieres this Saturday on ITV.

Takhar said he was hopeful the track would debut at number one on its release - replicating the success of fellow contestant Cher Lloyd who saw her single Swagger Jagger enter the charts earlier this month in pole position.

And he noted the as-yet-unnamed album, which is scheduled for an autumn release, was currently in the process of being mastered and described the recording process as a "very intensive period" for the band.

"We started working with the band immediately after the show had finished - they went to LA and recorded with RedOne. Then, while the boys were out on the X Factor tour between February and April, we started finding and sourcing songs and creating situations where songs were written for the boys in preparation for them to record once they had finished," he said.

Takhar added the resulting album was one of the best pop records made by Syco in the past few years and that he was confident it would become a strong contender for the Christmas number one.


Tags: This article has no tags

Not a subscriber?

 Sign up today, registration is easy!