Half a million people now pay for a streaming music subscription in France, with streaming now accounting for more than a third of digital music revenues in the country.
That’s according to local industry body SNEP, which in a report published at the end of last month says that makes France the second biggest streaming market in Europe, behind Sweden.
While SNEP’s figures also suggest that digital sales seeing a 5% increase from 2011 to 2012 to 25%, overall music sales in the country still declined by around 5% last year.
A Le Figaro article from around the same time also says that Spotify claims more that 100,000 paying subscribers in France, but that is around three times less than Deezer, which was born in the country.
While the numbers might seem confusing considering Deezer’s 3 million global paying subscribers, with a large chunk being in France, a Deezer spokesperson told Music Ally that SNEP’s reported numbers are an indication of direct users only, but don’t take into account bundled deals. Le Figaro’s, however, counts Deezer/Orange activations.
Source: Music Ally