The Rolling Stones roll out global 3D augmented reality campaign

Brandon Bakshi

The Rolling Stones, ABKCO Music, Universal Music and Aurasma have launched an global campaign in 50 cities across the world with 3D augmented reality technology for the band’s GRRR! Greatest Hits album.

Spanning five continents, 50 cities and 3000+ locations, buildings including landmarks such as Big Ben in London, New York’s Empire State Building, Tokyo’s Skytree and the Sydney Opera House have been tagged with a variety of virtual 3D gorillas ‘King Kong style’, modelled on the GRRR! album artwork, ...

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