Ticketmaster has acquired Eventjoy - a free event management platform that allows promoters to sell tickets online, create mobile event apps and design websites for events.

The deal will mean the Live Nation-owned company is making its first move into the DIY ticketing space.

Launched over a year ago, Eventjoy also offers social marketing analytics and customer engagement tools that embed direct messaging and real time notifications.

The new partnership will allow it to "have access to more resources to ...