UK Music CEO Jo Dipple has urged rights-holders and key players in IP protection to change their approach when it comes to educating young consumers about the importance of copyright.

“We don’t think enough about how boring copyright is,” Dipple told attendees at the International IP Enforcement Summit in London earlier today, as part of a panel which included representatives from the Motion Picture Association of America, the UN Office on Drugs and Crime and the UK Intellectual Property Office.