France’s Society of Authors, Composers and Publishers of Music (SACEM) and Universal Music Publishing have reached an international agreement with YouTube.
The agreement is for the use of music of SACEM’s repertoire and UMP’s Anglo-American repertoire in videos distributed by YouTube throughout 127 countries in Europe, the Middle East, Africa and Asia.
The deal aims to facilitate greater transparency, coordination and data-sharing between the organisations while also ensuring equitable compensation for rights-holders.
The agreement is entered into via SACEM and UMP's Direct European Administration and Licensing (DEAL) initiative, which works to create a unique and comprehensive platform of joint technical and operational resources for multi-territorial music licensing across all forms of media, which includes this deal with YouTube.
The music of UMP’s songwriters and composers affiliated with other European collecting societies will remain subject to licensing arrangements made by those societies.
"SACEM is proud to be the first authors' society in the world to have signed an agreement of this scale with YouTube, the world's leading digital platform of music videos,” said SACEM CEO Jean-Noël Tronc. “This contract bears witness to our commitment to increasing both the visibility of works and the remuneration of our members, and of those of our partner UMP, with a major internet service, YouTube, the number one vector for discovering works on the internet."
Zach Horowitz, Chairman & CEO of Universal Music Publishing Group added: "Universal Music Publishing is pleased to have concluded this agreement with Youtube through DEAL for the proper remuneration of the composers we are privileged to represent. The digital market can only flourish if creators receive fair remuneration delivered through efficient and innovative licensing solutions. We are proud to be at the forefront of that effort with our partners at SACEM."
Robert Kyncl, VP, Global Head of Content Partnerships said: “Thanks to partnerships such as this, YouTube is proving to be a launchpad for both established artists and the next generation of music talent around the world. We¹re delighted to have reached an agreement with SACEM and UMPI, which, alongside our existing collection society deals covering over 40 countries, is great news for songwriters, composers, artists and the music industry as a whole.”
The move comes two months after Kobalt Music Group and STIM partnered to launch Kobalt STIM Aggregated Rights AB – a new division to provide a one-stop shop to Kobalt’s European rights for digital music services.