Universal aims to 'invigorate' classical music in Australia

Universal Music has launched an online portal designed to ‘invigorate the classical music industry’ in Australia.

Sinifini Music has already been launched in the UK, but was this morning unveiled by the major record company in Sydney.

It is designed to be a ‘straightforward and jargon-free’ destination for classical music fans, utilizing a range of media including written features, video animations, quizzes, cartoons, and exclusive filmed sessions.
Sinifini also features specially curated Spotify playlists, expert guides to the best recordings ...

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