Universal integrates EMI's Digital Stores Limited into new D2C unit

Tom Pakinkis

Universal Music Group has launched a new global direct to consumer unit following the integration of EMI Music’s Digital Stores Limited with UMG’s own technology platform for e-commerce stores.

London-based DSL joins Universal Music following the acquisition of its parent company EMI Recorded Music. It will now be Universal Music’s standard in-house e-commerce platform for consumer and artist music stores around the world, as well as a global centre for Universal’s existing D2C teams.

DSL will continue to be run ...

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