Universal Music has launched the uDiscover Spotify app as a global curation and discovery initiative.
The app aims to connect both familiar and new music by artist, genre and other themes.Users can access exclusive editorial features and never before seen content from Universal Music’s archives.
Other features include magazine style editorial, artist discographies and custom playlists.
Discussing the launch, Geoff Smith, head of digital for Universal Strategic Marketing, said: “The uDiscover app is a fascinating way to learn more about artists and their ...
Register for a Music Week trial to access this article. Sign up today and you will receive: