Universal Music has launched the uDiscover Spotify app as a global curation and discovery initiative.
The app aims to connect both familiar and new music by artist, genre and other themes.Users can access exclusive editorial features and never before seen content from Universal Music’s archives.
Other features include magazine style editorial, artist discographies and custom playlists.
Discussing the launch, Geoff Smith, head of digital for Universal Strategic Marketing, said: “The uDiscover app is a fascinating way to learn more about artists and their connections with other artists at a track or album level in a visually striking environment.
“It enables users to create limitless dynamic playlists seeded by their own favourite artists, while each new recommended track acts as a step in a playlist journey delivering a unique and informative discovery experience.”