Universal partners with Pure for co-branded radio products
Universal Music UK has partnered with digital and FM radio manufacturer Pure for a co-branded range of products.
The product in the line-up is the Evoke Mio Deutsche Grammophone Edition digital and FM portable radio – in partnership with renowned classical music label Deutsche Grammophon.
The radio comes in the label’s signature yellow and is etched with its DG logo.
It’s available through John Lewis and Pure’s webstore, which is powered by Universal Music UK.
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