Universal Music, Warner Music and Sony are reportedly set to discount the price of CDs and DVDs for HMV and offer the retailer generous credit terms in an attempt to rescue it from going out of business.
Industry sources say the major labels are desperate to keep the High Street chain alive to avoid cut-throat pricing by supermarkets and internet distributors.
Film giants, including 20th Century Fox, Universal Studios and Warner Bros, are also said to be involved.
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