In the battle of the British boy bands The Wanted are edging it currently, reversing a chart decline a week ago by moving back up 4-3 with Glad You Came whose weekly digital sales rise 24% to 209,000 downloads and US radio audience up 11% to 106 million.
However, hot on their heels are One Direction who continue to make rapid progress with What Makes You Beautiful, which lifts 9-4 and is the chart's greatest gainer in terms of both digital and streaming. Its download tally is up 48% on the week to 294,000, taking cumulative US sales beyond 1 million to 1.1million, while on Billboard's On Demand chart covering streaming activity the track climbs 11-7 with a 28% gain.
Glad You Came remains some distance ahead of What Makes You Beautiful on American radio, climbing 4-3 on Billboard's Radio Songs airplay chart as the One Direction hit lifts 42-26. But the Syco act are making up ground with their radio audience growing 31% in a week to 42 million, while their US profile got a further big boost last week when they performed on NBC's Saturday Night Live. They also have a second Hot 100 hit with One Thing re-entering this week at 75.
Sitting ahead of the two UK acts on the Hot 100 are Fun featuring Janelle Monae's We Are Young, which spends a sixth week at the top, and Gotye featuring Kinmbra's Somebody That I Used To Know, which rises 3-2. Justin Bieber's Boyfriend might have seen to be in contention for the top slot having debuted at two last week with the second-highest first-week sales for a download in history, but it now falls to five with its digital sales dropping 43% to what remains a very impressive 295,000 units.
Other Brits making progress on the countdown are Calvin Harris whose Feel So Close rises 14-13 and Ellie Goulding up 62-60 with Lights, while Adele's Rumour Has It climbs 35-23. However, both Rolling In The Deep and Someone Like You disappear from the Hot 100 last week, the former after 65 weeks, the joint third longest in history behind Jason Mraz's I'm Yours (76 weeks) and LeAnn Rimes' How Do I Live (69 weeks).
As she holds at six on the Hot 100 with Starships, Nicki Minaj scores her second Billboard 200 number one with Pink Friday: Roman Reloaded debuting at the top with 253,000 sales. That compares to a first week of 375,000 for her first album Pink Friday, which entered at two in December 2010 and eventually climbed to one the following February.
As on the Hot 100, there are two UK acts in the Billboard 200's top five with One Direction cropping up here as well. Having slipped 1-4-6, their debut Up All Night is now climbing again, regaining a place to five with sales rising 98% to 92,000. This increase, which takes the album's cumulative US total to around 370,000, follows not only their Saturday Night Live appearance but also a performance on Nickelodeon's Kids Choice Awards.
Adele is the other half of the top five's Brits contingent as she rises 3-2 with weekly sales of 21 improving 26% to 153,000. The album, which has now sold 8.6 million copies in the US, according to Nielsen SoundScan, is expected to return to the top next week for what would be its 24th week at number one.
The staying power of 21 is contrasted sharply by that of Madonna's MDNA, which debuted at one last week but now slips to eight with sales plummeting 86.7%, the biggest fall for a number one since Nielsen SoundScan started keeping score in 1991. The previous record holder was Lady Gaga's Born This Way, whose sales dropped 84.3% last June the week after it debuted at number one with 1.1 million sales. MDNA sold 48,000 copies last week compared to 359,000 the week before.
Now ahead of Madonna is Lionel Richie who debuted at two behind her last week and slips to four this week with sales of Tuskegee down 52% to 95,000, while rock band Monsters and Men's first album My Head Is An Animal debuts at six with 55,0000 sales and The Hunger Games soundtrack drops 5-7 with sales down 22% to 50,000. Gospel singer Marvin Sapp enters in ninth position with I Win after selling 37,000 copies and Shinedown's Amaryllis completes the Top 10, falling 4-10 as sales decline 66% to 36,000.
Having looked like year-to-date US album sales were about to slip into the red, the market bounced back strongly last week with sales up 3.9% on the week and 9.0% on the same week last year to 6.40 million units. That puts 2012 sales 0.6% ahead of 2011's numbers at this stage with 84.23 million units having been sold.
One-track sales also had a great week, registering 9.1% higher than the previous week and a colossal 25.7% better than the equivalent week last year with 29.12 million units sold. Year-to-date sales are 390.44 million, 7.8% higher than at this point in 2011.