Vevo has launched in Mexico, giving it a presence in 14 territories altogether.
Mexico is the world's second-largest music video market with Mexican users having clocked up more than 500 million views on Vevo artist pages via the company’s YouTube partnership in the last month alone.
With the platform launching in Mexico proper, the territory’s users will now have access to official music videos via Vevo.com as well as through mobile apps and connected devices including Apple TV, Xbox consoles and Samsung Smart TV.
Vevo’s YouTube partnership for the country will continue.
Alejandro Hernandez, most recently Vevo’s US Latin content coordinator, has been named content programming and label relations manager for Vevo Mexico. Hernandez reports to Ana Strutt, Vevo’s head of international programming.
Vevo Mexico will join the company’s international hub led by SVP international Nic Jones.
Music Week subscribers should look out for tomorrow's issue for Jones’ thoughts on the Mexico launch and the potential of Latin America in the digital video space.