Warner Music Group (WMG) has partnered with interactive media company, Interlude.

The deal will see the companies jointly develop a portfolio of interactive music content, aiming to give WMG artists furuther opportunities for sponsorship, brand integration and premium advertising.

Interlude's technology platform and content studio create personalised interactive videos that offer viewers an immersive experience in real-time.

WMG and Interlude have already collaborated for Coldplay’s Ink and Damon Albarn’s Heavy Seas of Love - which you can view below.