Warner partners with Interlude to develop interactive music content


Warner Music Group (WMG) has partnered with interactive media company, Interlude.

The deal will see the companies jointly develop a portfolio of interactive music content, aiming to give WMG artists furuther opportunities for sponsorship, brand integration and premium advertising.

Interlude's technology platform and content studio create personalised interactive videos that offer viewers an immersive experience in real-time.

WMG and Interlude have already collaborated for Coldplay’s Ink and Damon Albarn’s Heavy Seas of Love - which you can view below.

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...