Longtime Amnesty International supporter Roger Waters will use RFID to link fans' experience of his The Wall tour finale with their Facebook accounts.
Set for July 21st at Québec City’s famed plaines d’Abraham, the production will see the construction of Waters’ biggest wall to date – over 800 feet across, with a groundbreaking surround-sound system, as well as additional lighting and pyrotechnics.
Intellitix RFID technology will promote Amnesty International by linking attendees' wristbands to their Facebook accounts.
This process will allow them to post a message from Amnesty International and Roger Waters during the concert.
With more than 70,000 fans expected to attend the Québec City performance of Roger Waters – The Wall, organisers predict this message will spread across the globe, raising awareness of Amnesty’s 50-year battle for human rights.
Roger Waters' The Wall earned a 2012 Pollstar Concert Industry Award for “Most Creative Stage Production.”
The Québec City performance, presented by 3E event-experience-emotion, will mark Waters’ second biggest outdoor production of The Wall, following his 1990 concert in Berlin celebrating the reunification of Germany.