Polydor to takeover Channel 4 ad break for Years & Years

Coral Williamson

Electronic pop trio Years & Years will perform latest single Shine in a primetime advert break on Channel 4 on the first New Music Friday.

The three and a half minute bespoke ad break, taking place during 8 Out of 10 Cats Does Countdown at 9.45pm, is a collaboration between Channel 4, Polydor Records, MediaCom, and The Outfit. Viewers will be able to vote throughout the three and a half minute break to switch between three different performances, using the hashtags ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start free Trial

Register for a Music Week trial to access this article. Sign up today and you will receive:

  • 4 weeks access to news, features and chart analysis
  • 4 Digital issues of Music Week
  • The Music Week app
  • Tailored email news alerts
Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...