Polydor to takeover Channel 4 ad break for Years & Years

Coral Williamson

Electronic pop trio Years & Years will perform latest single Shine in a primetime advert break on Channel 4 on the first New Music Friday.

The three and a half minute bespoke ad break, taking place during 8 Out of 10 Cats Does Countdown at 9.45pm, is a collaboration between Channel 4, Polydor Records, MediaCom, and The Outfit. Viewers will be able to vote throughout the three and a half minute break to switch between three different performances, using the hashtags ...

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