YouTube and owner Google are set to make another investment in content partner Vevo with plans to buy a minority stake in the platform.
That’s according to reports citing people familiar with the deal, which hasn’t yet been finalised.
All Things D’s Peter Kafka says that, while he doesn’t know the size of the planned transaction, he’s told it will be bigger than the $35 million funding round Google and YouTube led in Machinima last year.
YouTube and Vevo’s relationship hasn’t always been harmonious. In July last year Doug Morris threatened to pull Vevo from the Google platform.
Noises from the Google camp since then, however, suggested a relationship that was still very much in tact.