YouTube is planning to start selling subscriptions to select channels for $1-$5 per month in a scheme which could be launched as soon as the second quarter of this year, according to reports.
The Google-owned site plans to take about 45% of subscription revenues for the paid-for channels and give the rest to the channel producer, according to sources.
A YouTube spokesperson said: “We have long maintained that different content requires different types of payment models,
“There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.”
In October last year, Youtube’s global head of content Robert Kyncl hinted that discussions for paid-for channels were underway. Speaking at the Abu Dhabi Media Summit, Kyncl said if the video site does go ahead with the approach. "The majority will be ad-supported, and there will be some that will be paid."
Source: Financial Times