The following is a piece by James Foley, head of editorial for Deezer UK & Ireland.

Among consumers’ expectations for streaming services should be to satisfy the demand for mainstream and well-loved music names - bar a few obvious holdouts, we’re increasingly adding new catalogue and even doing well in adding some stragglers. But it’s important that we continue to champion up and coming and even unsigned artists, especially given streaming’s current ascendancy.

At Deezer, music discovery is part ...