BMG launches global production music services agency

BMG launches global production music services agency

The new operation includes offices in LA, Nashville, London, Hilversum and Berlin, and has a catalogue of around 400,000 tracks spanning all genres.

BMG’s involvement in production music services began with the acquisition of the US-based Selectracks operation as part of Bug Music in 2011. Since then it has acquired a number of other businesses. These include MusicDirector, the Benelux-based online music search platform; LA-based Music Beyond and premium trailer label X-Ray Dog (2014); London-based radio-specific sound beds and idents operation Beds & Beats; high-end TV and advertising specialist Altitude Music; and high-end trailer boutique Must Save Jane.

BMG also represents several sub-published catalogues from around the world, including through its alliance with UK-based Music Hub.

“Bringing our extensive production music interests together under the BMG Production Music banner symbolises the importance of production music within BMG, and signals our commitment to this growing sector,” BMG CFO Maximillian Dressendoerfer.

BMG Production Music has custom scoring studios in LA and London, global creative teams for music searching and project supervision, and an internationally curated catalogue accessible online, consisting of around 400,000 tracks. Its three regional heads – Mitch Lijewski (US), Farah Hasan (UK) and Paul Gulmans (Benelux and Germany) – work under the creative direction of LA-based SVP production music Mitch Lijewski, reporting to managing director Geert-Willem Koolhof (pictured).

Koolhof commented “We are ambitious to grow our production music business, but we will define our success not in terms of market share, but in terms of our service to writers and to music users.”

Lijewski added: “BMG Production Music stands for a new approach, combining the creative integrity of high-end catalog, creative and custom scoring services, with BMG’s next generation global infrastructure.”

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