Sync Story: Inside Elbow's John Lewis placement

Ben Homewood

It’s the big one. This year, John Lewis’ fabled Christmas ad finds Elbow covering The Beatles’ Golden Slumbers in a touching film directed by Michel Gondry.

“We work on the campaign for a long time,” says Abi Leland, director, Leland Music. “A lot of time is spent making sure we find the perfect song. We’re then reliant on an artist bringing integrity and their own style.

Elbow stayed true to their sound whilst also bringing the right tone of voice ...

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