Sync Story: Inside River Island/Endor's new collaboration

Ben Homewood

For Labels Are For Clothes, River Island’s striking campaign for spring/summer 2018, only one song would do: Endor’s Fever (feat. Feral Is Kinky).

The London-based producer and DJ released the track and its accompanying remix EP in August 2016, and it’s infused with summer heat.

The ad delivers the anti-discriminatory message that labels are for clothes rather than people, and was designed by director Lacey to invert stereotypes.

In the film, a cast including models Chanel Iman, Stav Strashko and ...

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