Sync Story: Inside Sigala's F2 Finding Football placement

Ben Homewood

Sometimes, a sync is so good you could kiss someone.

At least, that is the view of CueSongs music supervisor Justin McMullen, who was struggling to find a song for YouTube football freestylers F2’s new series, Finding Football.

Indeed, it seems everyone concerned with the project – which launched as play began in Russia this month – have been gripped by World Cup fever, sentiments channelled by Sigala’s brand new single, Feels Like Home.

“The spot was due to launch ...

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