Sync Story: Inside Sigala's F2 Finding Football placement

Ben Homewood

Sometimes, a sync is so good you could kiss someone.

At least, that is the view of CueSongs music supervisor Justin McMullen, who was struggling to find a song for YouTube football freestylers F2’s new series, Finding Football.

Indeed, it seems everyone concerned with the project – which launched as play began in Russia this month – have been gripped by World Cup fever, sentiments channelled by Sigala’s brand new single, Feels Like Home.

“The spot was due to launch ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Start your 4 week Free Trial

Register for a Music Week trial to access this article.

Sign up for your free trial to Music Week, the no 1 weekly trade magazine for anyone who needs to understand the business of music. For four whole weeks we will provide you with great, in-depth journalism that gets right inside the business of music in print and 24/7 online. With both the print and digital edition you will be able to enjoy the whole Premium experience of a subscription to Music Week - absolutely free.

Start your free trial


If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...