Sync Story: Inside Years & Years' H&M placement

Ben Homewood

The lush, four-minute film used to launch Erdem’s new collaboration with H&M breathes fresh life into the idea of flower power.

Directed by Oscar nominee Baz Luhrmann and soundtracked by Years & Years, the clip tells the story of “a house where it is always spring, where you can escape and let your desires run free,” says Ben Turner, director, Earworm Music.

“Years & Years were the first name mentioned by Baz and we stopped there. They were a perfect ...

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