Bodyform’s #Bloodnormal spot is here to “put a spotlight on the taboo and outdated cultural viewpoint around women and periods,” says Steph Perrin, supervisor at Felt Music.

Made with French production duo The Blaze - who contribute an atmospheric electronic soundtrack - the two-minute film shows women going through the menstrual cycle and challenges years of advertising tropes.

It has already attracted news coverage from the BBC.

“Bodyform are pushing boundaries, being bold, brazen and going where many brands aren’t ...