In a move that will see the campaign shift up several gears, the BPI has taken over the purse strings for the campaign and kicked in funding worth "significantly into six figures", which will see the campaign underwritten for the next 12-15 months.

More heavyweight backing will come from the social networking and lobbying group behind Barack Obama's election campaign: Blue State Digital will orchestrate a high-profile online conversation around Music Matters-driven issues. Already the company has posed a discussion ...