Using the band's official site, kaiserchiefs.com, fans can build a bespoke 10-track album from a choice of 20 songs (with 60-second clips of all tracks available to stream in advance). They can then create their own cover and download it for £7.50.

They can then build their own website to sell their version of the album, taking a £1 share for every copy sold.

In an official statement, the band said their intention was "to create a music experience ...