When a marketplace gets crowded, like the music industry undoubtedly is, bands have to offer something unique to stand out. In addition to your music, it is your story that will help you to do this.

A good story is not hype and excitement all the time. Your story must create contrast, build tension, rise and fall and, sometimes, have silent moments.

A narrative for an artist creates a foundation on which to create momentum. Each song or stop on ...