Speaking at the Vision Sound Music conference in London today (Friday), Cullen, who heads Serena Cullen Productions, said that current music-based programmes including Glee and Hannah Montana made viewers feel like they were being sold a product and noted it was not enough just to have current, popular artists featured in television programmes.

Instead she said it was essential that for any track featured in a TV show, film or advert to produce an emotional response with audiences - whilst ...