The deal also Spirit accessing master recordings from the Specialty, Prestige, Riverside and Rounder labels - which include music by legendary artists such as Little Ricard, Thelonious Monk, Sonny Rollins and Ornette Coleman.

Spirit VP creative services Peter Shane said the catalogue has influenced countless artists from across the plant.

"We are thrilled to be collaborating with Concord in strategically promoting their songs and brand into film, television, advertising and a host of new media," he added.