The developers will be able to create HTML 5 apps, which Ek said would make Spotify a music platform with which users could customise their experience.

The first generation of apps were revealed on screen and included big music brands such as Pitchfork, Billboard, Rolling Stone and Last.fm

Ek took the conference attendees through The Rolling Stone app, which linked reviews and editorial playlists to tracks, the Last.fm app, which offered a range of sharing options, and Songkick, which brings ...