Snow Patrol and Apple aim for the skies

10:06 | Monday September 1, 2008

The application, which will be downloadable online, will enable fans to access a raft of extra content including artwork, behind-the-scenes images and lyrics via the touch screen of their handsets, marking the first time a music artist has made use of the iPhone’s extra capabilities.

The popularity of the iPhone and iPod Touch homescreen applications has shot up in recent months as consumers look for ways to customise their handsets.

“It will be an interactive element; a digital booklet that will take you into the videos and content,” says Polydor product manager Liz

Goodwin. “For fans it will be a real must-have, and the fact that they are the first band to do this gives us an additional angle for exposure.”

The phone application forms part of Fiction Records’ launch activity for what is anticipated to be one of the fourth quarter’s biggest releases.

Entitled A Hundred Million Suns, the new album is Snow Patrol’s third for Fiction/Polydor, which has sold 3.7m copies of the band’s past two studio albums in the UK alone.

For more read this week’s Music Week.