The site, which launched in the US in 1995, already attracts 2.5m visitors and rising each month, according to founder and CEO Ryan Schreiber.

Pitchfork has since expanded into live promotion, including the Pitchfork Music Festival in Chicago and a CMJ Showcase in New York later this month, but Schreiber tells Music Week the company has plans to go further. "We have so many ideas for other ways to branch out," he says.

"I always have a million ideas. I ...