High hopes: How Florence has embraced the streaming Machine for her new album

Virgin EMI president Ted Cockle on how Florence Welch is preparing for the streaming age – and it is not as you’d expect...

Virgin EMI president Ted Cockle has told Music Week that Florence + The Machine is ready for the challenge of streaming  – with Florence Welch personally helping to pitch her new album to the services.

After only 10% of 2015’s How Big, How Blue, How Beautiful 359,588 sales came via streams, High As Hope, released on June ...


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