Inside Passenger's No.1 PledgeMusic campaign

Daniel Gumble

Direct-to-fan music platform PledgeMusic has highlighted the increasingly important role of pre-order packages, having played a pivotal part in helping an array of acts achieve Top 10 success in the Official Albums Chart in recent weeks.

Throughout September and early October, PledgeMusic has been running a variety of pre-order campaigns for the likes of Divine Comedy, KT Tunstall, Pixies, Marillion and Passenger (aka Mike Rosenberg), working with independent label Cooking Vinyl on the releases.

Divine Comedy’s Foreverland, Pixies’ Head Carrier ...

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