The audience for Lady Gaga's half-time performance during Super Bowl in Houston on Sunday (February 5) will go down in history as the second biggest ever after Katy Perry's in 2015, according to audience ratings provided by Nielsen for TV network Fox.
Overall, Lady Gaga attracted 117.5 million viewers for her 13-minute show, against Perry's 118.5 million, while the Super Bowl match itself was seen by an average audience of 111.3 million Americans (against 111.9 million the year before), despite going for the first time into extra time due to a tie.
The singer also seems set to reap the rewards of the exposure with significant rise in sales. On Monday February 6, Lady Gaga had five albums in the iTunes Music Store's Top 10 Albums, with the Deluxe version of her latest effort Joanne topping the sales list (other albums included The Fame Monster Deluxe and its standard version as well as Born This Way).
In iTunes' Singles charts, the ballad Million Reasons, which she performed during the mini-show, shot to No.1 and was one among five tracks in the Top 10. Overall, 24 of her songs were present in iTunes Store's Top 200 Singles. Apple was running a discount campaign on Gaga's catalogue, selling her albums for $6.99.
According to figures provided by Nielsen Music, unveiled by Billboard, Lady Gaga sold 150,000 digital albums and songs in the US on February 5, a 1,000% increase over the previous day. Joanne was expected to crash into Billboard's Album charts' Top 3 by the end of this week's sales.
According to the Midweeks, Joanee surges 88-27 in the UK albums chart, having shifted 1,311 copies so far this week. The Fame is a new entry at No.51, with 799 sales, while Born This Way re-enters at No.190 with 278. Lady Gaga has no singles in the UK Top 200 at this time.