New ruler: Dua Lipa's debut album goes platinum

New ruler: Dua Lipa's debut album goes platinum

Just over a year since its release, Dua Lipa’s self-titled debut album has officially reached platinum status. With 2,359 sales for the latest chart week, in which it just dipped outside the Top 30, the album’s sales tally now stands at 301,181.

Music Week can also reveal that the singer has passed 8m singles sales (OCC) in the UK, led by New Rules (1,681,413), One Kiss (1,094,338) and IDGAF (926,179).

Over half of the album’s sales came this year with Dua Lipa’s BRITs victory helping the album reach a No.3 peak in March. The record was still in the the Top 10 for overall Q2 sales, while her Calvin Harris collaboration One Kiss was the quarter’s biggest single.

The track recently returned to the UK airplay summit and it has just broken a record on the Belgian (Flemish) Ultratop charts, where its 13-week run is the longest at No.1 by a female artist in the chart’s 64-year history.

Joe Kentish, A&R Director, Warner Bros Records UK, said: "Dua’s platinum success for her self-titled album is the culmination of fantastic music, an incredible artist and over three years of hard graft. It’s been a phenomenal year for Dua and we’re all very proud and extremely happy for her.”

It’s been a phenomenal year for Dua

Joe Kentish

It marks a hugely successful campaign for label Warner Bros - yet it also demonstrates the more gradual trajectory for breaking artists. Dua Lipa was signed in 2014 and first released music almost three years ago. Label president Phil Christie described her breakthrough a year ago as a three-year campaign that had “come to fruition”.

Dua Lipa made the Top 10 twice in February 2017 – with Be The One and as featured artist on Sean Paul’s No Lie – ahead of the self-titled album in June. The record debuted at No.5 and quickly exited the Top 20, but it rebounded later that summer following a standout Glastonbury performance and the release of New Rules.

Now a YouTube phenomenon with over 1 billion views, New Rules climbed to No.1 in August 2017 and established Dua Lipa as a global star on the rise. At the time, Christie described a No.1 with a sixth single in a campaign as “rare”. The label had IDGAF ready in the run-up to the BRITs, where she won two awards and performed at the ceremony. The track became a global smash and is set to be her third million-seller in the UK.

Dua Lipa is currently playing global festival dates and returns to the UK for Reading & Leeds next month.

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