BBC Radio 1 has today launched a new ‘Brit List’ campaign, aimed at supporting the best up and coming UK talent, Music Week can reveal.
The list is described as a ‘three-single playlist commitment’ for up to six UK newcomers, in the hope that by the third single they will grace the Radio 1 A-list.
Eligible artists can be signed or unsigned, with ‘new’ being defined as not having released an album on or before the submission deadline of Friday, February 3.
“It’s no secret that the wider music industry, of which Radio 1 forms an important part, struggled to break any UK artists in 2016,” Chris Price, head of music at Radio 1 and 1Xtra, told Music Week. “This is about Radio 1 taking a leading role in trying to fix that issue. We should continue to play a part in breaking UK artists at home and on the world stage.”
Artists interested in applying for a place on the Brit List must submit a single-page PDF document to Ty.Powell@bbc.co.uk, featuring background and stats on the artist, along with links to three singles in order of intended release with approximate dates. Deadline for submissions is Friday, February 3.
For exclusive reaction from David Joseph, chairman and CEO, Universal Music UK, BPI chief executive Geoff Taylor and more insight from Price, be sure to pick up a copy of the new issue of Music Week, out today.