Drinks brand Jack Daniel’s has revealed details of its Jack Rocks summer festival activities.
The Jack Rocks programme is set to take in a range of new and legendary UK festivals over the course of the summer.
Collaborating for a third consecutive year with UK rock night This Feeling, the Jack Rocks will be bringing a raft of exciting new talent to stages around the country. This will begin at Brighton’s The Great Escape from May 18-20 at iconic independent venue The Hope & Ruin.
Furthermore, Jack Rocks will be heading for the Isle of Wight Festival for the third year running with an array of emerging artists from 8-11. It will also be supporting the first ever TRNSMT festival on Glasgow Green from July 7-9, before closing the festival season at Reading Festival over the August Bank Holiday.
New for 2017, the brand has announced Jack Rocks 7, a group of seven hotly-tipped bands due to perform at each of the four festival stages over the summer. The Jack Rocks 7 will be introduced at an industry showcase on April 18 at London’s Sebright Arms (guest list only). The seven acts are Bang Bang Romeo, Broken Witt Rebels, The Blinders, The Sundowners, The Wholls, Trampolene and White Room.
Michael Boaler, senior brand manager at Jack Daniel’s, said: “We have always taken immense pride in supporting emerging talent and helping those who keep the UK music scene the thriving hotbed it is today, including venues and promoters. It’s great to be returning to The Great Escape and the Isle of Wight Festival, and we’re looking forward to being part of the first ever TRNSMT festival in a city that has always had a booming music culture, as well as our first appearance Reading Festival.
“We’re really excited to be launching Jack Rocks 7 this year and help them on their road to success. It’s going to be a great summer of music”