International music agency MassiveMusic has expanded into Japan with the opening of a new Tokyo office.
MassiveMusic, which now has six offices worldwide (Amsterdam, London, New York, Los Angeles, Tokyo and Shanghai), produces and composes music for the worlds of advertising, broadcast design and interactive. It also develops music strategies for global brands and offers music search and licensing services.
The Tokyo team will be comprised of Junya Terui, managing director and executive producer, Tamon Fujimi, business development manager, and Rick Sakurai, creative director and composer.
The new office will enable the company to redouble its efforts in Asia and place professionals within the local market.
“We believe true teamwork and creativity stems from a human to human connection,” said Terui. “Building a conveniently located office and studio in Tokyo allows us to communicate as perfectly with the market as can be.”
Hans Brouwer, CEO and founder of MassiveMusic, added: “We’ve done a lot of great work in Japan over the past few years and we totally fell in love with the country. It really felt like a natural step to open a new office and expand our presence in Asia. Our aim is to work better with brands and agencies in Japan and drive innovation through diversity.
“After working on the sonic branding for the Olympic Games in 2016, we hope we can play a significant role here too,” he continued. “With agencies and brands becoming increasingly international, this will have an impact on the projects they work on and is something MassiveMusic can help with, considering our international presence and the array of different services we can offer."
Fujimi also commented: “The market is evolving every day and has really reached a tipping point. Historically, Japan has been known for being an isolated nation and culture, but it’s in the midst of change. With that, so is its advertising style, with Western standards and perspectives on creativity and quality becoming increasingly important. Companies with an international mind-set are quite rare here; we want to be one of those companies and blend local global creativity.”