The music and entertainment industry has undergone dramatic expansion and change during the past decade. This innovative course, developed in close consultation with the industry has been designed to equip you with the music business and management skills required to take on the challenges of working in this diverse and exciting employment sector. 

Solid business, marketing and entrepreneurial skills and underpinned with a detailed understanding of the unique nature of dealing with recording artists and music & entertainment ‘product’.  The programme has been designed to give you a broad overview of a wide range of music and entertainment industry activity.

Students undertaking the programme can benefit from:

• Regular lecture input from a range of industry music professionals
• A range of formal and informal work experience opportunities
• UK and international exchange programmes and study visits with partner in the USA and Europe
• Access to purpose-built production facilities studio, recording and live venue facilities
• A dedicated team of industry experts who are also academics

Modules:

Year One:

• Music Cultures and Marketing Principles
• Contemporary Management Principles in Entertainment
• Music Industry Environment

• Music Brand Development             

Year two:

• The Music & Entertainment Manager
• Music Contract Negotiations and Publishing
• The Music Entrepreneur
• Public Relations in the Music Industry

Year three:

• Intellectual Property and Application of the Law
• Strategic Music Management
• Strategic Creative Development
• Dissertation